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Reality Check: Big Powder's Core Demographic is 13-24 Years Old And That's Not You.
Big Powder does not care that you are an "experienced" athlete and that your body has different needs than the young guns. How do I know this? Because they use table salt (sodium chloride) in their products and not sodium citrate. Sodium citrate improves hydration, muscle buffering, and recovery. So why don't they use it? Answer: Because it's 12-20 times more expensive, that's why. It's time to move into a new era of hydration.
As you age, you sweat out a higher concentration of sodium than younger athletes at the same sweat rate (yes, it's a thing). You don't need the salt bombs of the other guys but you do need to replace sodium due to exercise. This amount is in the sweet spot of the formula and because it is delivered via sodium citrate and not table salt, you don't need to mask it with flavors to make it taste like fruity pebbles.
Age-related declines in muscle magnesium content, higher oxidative stress, and a slight drop in dietary absorption mean that intracellular stores are harder to maintain. Magnesium deficiency shows up as increased muscle excitability, or that heavy-legged feeling that sodium alone no longer fixes. Magnesium also aids recovery by reducing muscle soreness and impacting sleep quality.
Potassium plays a core role in muscle contraction, nerve impulse transmission, and maintaining the electrical gradient across cell membranes. This is just a fancy way of saying that if you don't replenish this important mineral your muscles will cramp (i.e. become hyper excitable AKA "Tetany").
Calcium is important as a trigger for muscle contraction, nerve signaling, and is a powerful bone health buffer. It also improves palatability and stomach tolerance.
Era Electrolytes have more of what you need and zero of what you don't.
Battling To Keep The Old Man Out
Hi, founder of Era Electrolytes Wade Skalsky here. I started BJJ at 51 and after a 8-minute thigh cramp debacle in practice (which seemed like an eternity) I realized that BIG POWDER electrolyte products were not getting the job done for the "experienced" athlete (AKA me). I founded Era Electrolytes to fix that problem. If you are an athlete over 30, my baseline formula electrolyte powder may be the answer to help you stay in the game.
