(Reality Check: BIG POWDER's Core Demographic Is 13-24 Years-Old And That's Not You.)

BIG POWDER does not care that you are an "experienced" athlete and that your body has different hydration and recovery needs than the young guns. How do I know this? Because they use table salt (sodium chloride) in their products and not Sodium Citrate. Sodium Citrate is superior for athletes over 30 compared to table salt for 6 reasons: 1. Enhanced Hydration and Electrolyte Balance - It provides sodium without the chloride ion. The food science nerds will tell you that when absorbed, the citrate is metabolized into bicarbonate, which buffers acidity in the blood. This alkalizing effect can reduce the risk of dehydration-induced acidosis, which athletes over 30 are more at risk for because of decreased ability to buffer acid. Translation: Better hedge against dehydration than table salt. 2. Improved Buffering Ability = Less Lactic Acid Buildup In Your Muscles. Translation: You won't tire out as fast as when you hydrate with table salt. 3. Supports Recovery and Reduced Muscle Soreness - The alkalizing effect of sodium citrate reduces post-exercise soreness by neutralizing acidic byproducts of exercise, while table salt does not. Translation: Less Sore = Get Back In The Game Faster. 4. Lower Risk Of Blood Pressure Issues - In studies Sodium Citrate has been shown to have less of an impact on blood pressure than table salt. Translation: Heart may not explode. 5. Taste - Sodium Citrate is way less salty than table salt so you don't need sugars, carbs, or extra calories to mask the taste. Translation: You get what you need, not what you don't. 6. Reduced Gastrointestinal Distress - high doses of table salt can lead to bloating, nausea, or GI issues, while Sodium Citrate is less likely to do so. Translation: Won't hurt your tummy as much as sodium chloride

Has the FDA evaluated these statements? No. Will a brief Google search lead you to studies that support these statements? Yes. Does the website look ugly right now? Yes. Will it be cleaned up shortly? Yes. Final question: Why doesn't BIG POWDER use Sodium Citrate with all of these benefits for "experienced" athletes instead of table salt? Answer: Because it's 1,067% to %1,900% (12-20 times) more expensive, that's why. BIG POWDER cares more about money than your well-being. Buy accordingly.